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To commemorate Louis Vuitton’s birthday, the brand has released gamified NFTs.

After teasing its birthday celebrations through its mobile app game ‘Louis: The Game,’ Louis Vuitton has published a collection of NFTs that will serve as the party’s centerpiece. Fashion-come-metaverse fans will have the chance to win one of ten special Louis Vuitton NFTs by playing the game alongside the game’s two million other players.

The premise of Louis: The Game is that users join a world where they may dress up their Louis Vuitton avatar ‘Vivienne’ and earn free and informative NFT ‘postcards’ while roaming about and collecting them.

Simply put, and with this new announcement, we now know that the value in collecting such NFTs comes from the fact that by doing so, players will be entered into a 10-part raffle for 10 unique Louis Vuitton NFTs, each with interoperable, PFP-inspired features that will allow them to be flaunted across multiple platforms. For the time being, the firm has only announced that in order to enter the raffle, gamers must gather a “specified quantity.”

The NFTs’ aesthetic has yet to be revealed, but we do know that they were created in partnership with Beeple’s startup Wenew Labs and sister company Possible, and that they will be minted from Louis Vuitton’s Ethereum wallet. Because the brand’s birthday is on August 4th, the NFT collection window will close on that day, and the raffle will take place shortly after.

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