By introducing a “MetaMansion” that will house gaming, social, and programmed activities as well as upcoming NFT collectible releases from the company, Playboy plans to expand its Web3 offerings.
An announcement made on July 11 stated that this online recreation of the Playboy mansion would have numerous gaming, social, and scheduled events in addition to upcoming NFT collectible releases from the company.
The Sandbox, an NFT-based Metaverse gaming platform, has partnered with Playboy, an iconic and bawdy “lifestyle brand,” to introduce the “MetaMansion.”
Anybunny home? 🐰👀🏘 We're teaming up with none other than…. @playboy! 👯♀️
— The Sandbox (@TheSandboxGame) July 11, 2022
The Rabbitars NFT project from Playboy, which comprises of 11,953 tokenized bunny avatars that sold for about $800 each in October 2021, is another foundation that The MetaMansion develops upon. Soon, owners of these NFTs will have access to exclusive events in the virtual home. The specifications and the launch date, however, are still unknown.
The floor price for the Rabbitar NFTs on OpenSea is currently 0.19 ETH, or about $206, a decline of 74.25 percent since the tokens’ October introduction.
Users would be able to purchase NFT land plots close to the MetaMansion later this quarter, according to The Sandbox. Given that someone paid $450,000 merely to be Snoop Dogg’s neighbour in The Sandbox-based “Snoopverse” in December, there may be significant demand for the land if recent history is any indication.
The Sandbox COO and co-founder Sebastien Borget stated of the Playboy, “Playboy is symbolic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success.”
In April of last year, Playboy began using NFTs after releasing a number of tokenized centrefolds via Nifty Gateway. While other businesses dabbled in NFTs for what appears to be a quick cash grab, it seems Playboy may be in it for the long haul given that the MetaMansion is being released during a bear market.
The Sandbox has been successful in securing a lengthy list of well-known collaborations with well-known people and companies, which has helped draw attention to the initiative. The site has material related to a number of brands, including Warner Music, The Walking Dead, Snoop Dogg, Deadmau5, Atari, The Smurfs, and Adidas, to name a few.
The native token of The Sandbox, SAND, has lost 7.9% of its value during the last seven days, according to statistics from CoinGecko, and is currently trading at $1.11 as of this writing. It is the forty-first largest crypto asset on the market as of right now, with a total market worth of $1.4 billion. Since reaching its ATH of $8.40 in late November, the price of SAND has decreased by 86.8% overall.
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