The Sandbox metaverse reaches 2 million users, and a K-pop collaboration begins.

There are 200 tasks that players may accomplish for a chance to win an Alpha Pass NFT, which can be worth up to 1,000 SAND (approximately $3,000 at current values).

Animoca Brands’ nonfungible token (NFT) investing giant Sandbox has topped 2 million registered users during its play-to-earn season two alpha launch.

The crypto game, which is backed by NFTs and its native SAND coin, has been in development for nearly four years, and the current peek comes just a few months after the game’s long-awaited season one alpha debut in late November 2021.

Season two launched on Thursday, and users can now freely explore 35 various virtual experiences, including a sneak glimpse at the “Snoopverse,” which was created in collaboration with popular artist and recent NFT proponent Snoop Dogg.

Players can complete 200 quests for a chance to win an Alpha Pass NFT, which can be valued up to 1,000 SAND at current pricing, or around $3,000 in game currency.

The Sandbox intends to carry out the initiative in stages going ahead, and according to the platform’s 2022 timeline, a decentralised autonomous organisation will be launched next quarter, giving holders of SAND, virtual land, and avatars voting rights.

The Sandbox’s large list of partnerships with big brands like Warner Music, The Walking Dead, Snoop Dogg, and Deadmau5, to mention a few, may be a crucial influence in the game’s early success.

The price of SAND has dropped 5% in the last 24 hours to trade at $3.05. It appears that anticipation for the season two alpha debut hasn’t yet impacted pricing action. It has down more than 24% in the last 30 days and is down roughly 64% from its all-time high three months ago.

In terms of NFTs, the floor price of The Sandbox’s virtual land plots has dropped 8% in the last week to 2.97 Ether (ETH), which is currently worth around $8,100.

The Sandbox also announced a partnership with Cube Entertainment on March 2 to create tokenized assets for the game that feature parts of Korean culture like K-pop.

The Sandbox co-founder and chief operating officer Sebastien Borget said, “Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands.”

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