Autograph, Tom Brady’s NFT vehicle, has signed a new arrangement with Penske Entertainment, the American motor racing company, paving the way for a range of non-fungible tokens based on its intellectual property.
In a haze of exhaust smoke and gasoline fumes, the first NFTs will make their premiere at the Indy500 race on May 29. Each NFT will feature exclusive content from the team’s extensive archive of historical photos, as well as images from their diverse portfolio of racing teams.
The move marks the company’s first foray into the non-fungible token market for racing competitions in the United States. Penske also has interests in the NASCAR Cup, Xfinity Series, and endurance racing, in addition to the IndyCar series. As a result, the team will be implementing NFTs across the board.
.@IndyCar/@IMS/@Team_Penske today are announcing a new NFT deal with @Autograph that starts with next month's Indy 500 and involves digital collectibles around past+present races/drivers/Indy 500 tickets/archives.
— Adam Stern (@A_S12) April 12, 2022
With its unique NFT platform, Autograph has made considerable strides in the last year. Using its extensive network of contacts in the sports and entertainment industries to form partnerships with some of the world’s most famous people. As it expands into the arena of the petrolhead, it will broaden its platform even more in order to attract a broader audience and take its operations to the next level.
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