The niche-to-mainstream divide is steadily closing in the NFT industry.

Nonfungible tokens (NFTs) are no secret that they are still a fringe topic. Despite their meteoric rise in popularity in 2021, a sizable portion of the population remains unaware of what an NFT is. Looking at the graph below, it’s clear that there’s still a lot of work to be done before NFTs become widespread.

However, recent months have shown that this is a possibility, and there have been numerous signals of awareness and adoption, which I shall explain in this post.

Celebrities

Celebrities have played an important role in the growth of NFTs. Initially, the NFT space was populated by artists, creators, and traders, all of whom laid the groundwork for what is now the NFT space. Since then, a number of important figures have entered the sector, either through their own efforts or simply through collecting. The current surge of celebrities has been incredibly beneficial in terms of broadening the reach of NFTs, but in the NFT market, everyone starts from scratch, and value does not come from influence. Many celebrities who created NFT collections without thinking about the long term have had their NFTs lose value, supporting this thesis.

There is a distinction to be made between those who have added value to the space and those who have sought to profit from it. Pharrell Williams, Snoop Dogg, Jimmy Fallon, Tom Brady, Paris Hilton, Post Malone, The Weeknd, Stephen Curry, Lil Baby, Timbaland, and DJ Khaled are just a few examples. They’re all celebrities who have purchased items from the collections and used them as profile pictures.

These celebrities have undoubtedly aided in the growth of the NFT sector, and as the number of celebrities in the space grows, there is no doubt that their influence will aid in the mainstreaming of crypto culture. But, most crucially, they are joining us, not altering the dynamics or establishing the rules. The NFT area is a communal effort, and we’re all working together to create value.

Adidas

The Adidas collaboration with Bored Ape Yacht Club, Gmoney, and PUNKS Comics is maybe the most significant mainstream bridge to date. Adidas introduced a new Twitter account, Adidas Originals, alongside these new partners to announce their goals, which shocked the NFT world with excitement.

They disclosed a number of major things in this space, including their plans to enter the Metaverse, a digital realm where users would be able to engage virtually in the future. To demonstrate their point, they published a trailer that shows Adidas’ Bored Ape and representations of its new partners moving through the skies and into the Metaverse in a seamless manner.

The newly purchased Bored Ape Yacht Club NFT #8774, a very specific blue ape they named Indigo Herz, with heart glasses and a fisherman’s cap, would be the face of its brand in the Metaverse, was also changed to the Adidas Originals account’s profile image.

What makes NFT this so revolutionary?

Individuals have dominated the NFT space thus far. Individuals have pushed the sector forward, whether they be normal traders, inventors, or even celebrities. Now enter Adidas, a well-known and well-liked company with four million Twitter followers and 26 million Instagram followers. The presence of this one brand has the potential to attract more attention to the space than all of the individuals combined, resulting in a large increase in the number of NFTs.

We are the biggest NFT marketing agency with the reach over 30 million people.

This article is just for educational purposes.

Make your own exploration before making any form of investment, as always.

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