McDonald’s Makes Metaverse Moves: 11 Trademark Applications for a “Virtual Restaurant” and “Virtual Goods”

McDonald’s, the world’s largest fast-food corporation, has filed a total of twelve trademark applications in the metaverse, eleven of which make direct allusions to virtual restaurants, cafes, concerts, and other virtual services, goods, and events.

Gerben Intellectual Property is a trademark attorney and the creator of Gerben Intellectual Property. The applications were first brought up on Twitter by Josh Gerben, who pointed out ten applications made by the fast-food company.

According to the documents, the company may offer “a virtual restaurant combining actual and virtual goods” as well as “running a virtual restaurant with home delivery.”

“Virtual food and beverage goods” and “Downloadable multimedia files incorporating artwork, text, audio and video files, and non-fungible tokens” are among the trademark applications filed (NFTs).

McDonald’s also submitted a trademark registration for its McCafe brand. “Virtual food and beverage goods” and “Downloadable multimedia files containing artwork, text, audio and video files, and non-fungible tokens” are also trademarked by the company.

The move is part of a bigger trend in the sector, in which huge tech and luxury brands compete for a piece of the future digital world.

Walmart and Crocs both filed trademark applications early this year, indicating that they intend to sell virtual items, digital assets, and NFTs.

We are the biggest NFT marketing agency with the reach over 30 million people.

This article is just for educational purposes.

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